Celebrated inventors and award-winning business strategists.

Anser Innovation, pioneering interactive IoT technologies that enable remote care. Anser is an innovation engine and holding company of two subsidiaries – Ōmcare LLC and PetChatz LLC.

Lisa M. Lavin
Co-Founder, Chairman and Chief Executive Officer

Lisa Lavin is co-founder and CEO of Anser Innovation located in Minneapolis, MN.  Lisa has over 25 years of experience in business as a senior leader and entrepreneur building new business within the healthcare, animal care and consumer product sectors in start up and Fortune 100 businesses. Prior to her emphasis in business, Lisa taught veterinary radiography at the University of Minnesota College of Veterinary Medicine and the Medical Institute of Minnesota. As an expert in this field, Lisa authored the textbook Radiography in Veterinary Technology, (2007, 2003, 1999, 1994), Elsevier Publishing.

Lisa is active in local and national organizations that support entrepreneurialism and women in business.  Lisa is a Minnesota Cup Division winner, Eureka Award winner for Innovation, was recognized by Minneapolis / St. Paul Business Journal as one of 25 Woman to Watch, Minnesota Business’ Real Power 50 and was featured in Entrepreneur Magazine and the New York Times.

Lisa holds a bachelor’s degree in psychology from Metropolitan State University and a Masters in Business Administration from the University of St. Thomas Executive MBA Program.

Jeannine Rivet

Jeannine Rivet is an active board member, and advisor, mentor and coach. As Executive Vice President of UnitedHealth Group, Jeannine Rivet worked with and on behalf of all business segments in areas focused on strategic business relationships, clinician advancement, culture and social responsibility. Previous roles at UnitedHealth Group include CEO of UnitedHealthcare, CEO of Ingenix and CEO of Optum. Prior to joining UnitedHealthcare Corporation, Jeannine held various other managed care and nursing positions.

Jeannine received a Masters in Public Health from Boston University. She also holds a B.S. in Nursing from Boston College and practiced as a registered nurse for several years prior to entering the managed care industry. She is on numerous business boards and advisory councils, and is a mentor to men and women in business. She has been recognized by AAHP, Boston University School of Public Health, Fortune magazine, Girl Scouts of Minnesota and Wisconsin River Valleys, Minneapolis St. Paul Business Journal, Minnesota’s City Business, Minnesota Women’s Health Leadership TRUST, Twin Cities Business magazine, Linkage and the American Association of Colleges of Nursing. She also is a Fellow of the American Academy of Nursing.  She is a driving force in challenging the industry to enhance health and well being through information, collaboration and advancement of optimal healthcare.

Mark Gingrich

Gingrich has more than 30 years of experience across all aspects of information systems and technology. Gingrich is currently Chief Information Officer at Surescripts where he has played a key role in creating the nation’s leading health information network. As the company’s first employee in 2001, he led the IT build out, operations, and strategy through every phase to the company’s growth. Prior to joining Surescripts, Gingrich was the Senior Director of Knowledge-based Systems for iMcKesson, a division of McKesson Corporation, the world’s largest drug distribution and healthcare technology company. Gingrich also served as Director of Integration and Knowledge Systems for Abaton.com, Inc., a developer of web-based physician connectivity services and applications acquired by McKesson in 1999.

Gingrich is an innovator, author and award winning patent holder for AdjudiPro, an Artificial Intelligence application developed on behalf of United Healthcare and which is included in the Smithsonian Institution’s Permanent Research Collection in the National Museum of American History. He has also been involved with healthcare industry and standards groups including Certification Commission for Healthcare Information Technology (CCHIT), Electronic Healthcare Network Accreditation Commission (EHNAC), Healthcare Information Technology Standards Panel (HITSP), and National Council for Prescription Drug Programs (NCPDP). He has also been involved in various regional eHealth exchange initiatives including MN eHI, MHDC/MA Share, Markle Foundation’s Connecting for Health, and KatrinaHealth.org.

Gingrich received his Master of Science in Computer and Information Science in Artificial Intelligence from the University of Pennsylvania, Philadelphia, PA and his B.S. in Computer Science with Math Minor from Virginia Tech, Blacksburg, VA. He also served on the Advisory Board of Intelligent Insites, and was the President of the Minnesota Chapter of the Virginia Tech Alumni Association for 20 years.

Dr. David McLean

Dr. McLean brings over 30 years of experience in health care and managed care industries including his most recent position as Founder, Chairman and CEO of Medication Management Systems (which was recently acquired by Genoa Healthcare). Formerly CEO of RxHub, his background also includes 10 years with UnitedHealth Group where he was CEO of United Resource Networks and responsible for the growth and development of services in the field of organ transplantation to over 40 million covered individuals.

Shawn Gensch

Mr. Gensch is Chief Customer Officer at J. C. Penney. Prior to joining J.C. Penney, Shawn was Chief Marketing Officer of Sprouts Farmers Market, a leading organization in the natural and organic grocery industry, based in Phoenix, Arizona.  Shawn was responsible for all brand and category marketing, digital and social media initiatives, customer engagement, advertising and production teams, creative content and design, public relations, and communications and customer relation functions.  Before Sprouts Farmers Market, Shawn was SVP, Marketing at Target Corporation, leading paid, owned, and earned media for the enterprise, including media strategy, public relations, events and lifestyle marketing, strategic partnerships, and all traditional, digital, social and direct-to-guest channels. In previous marketing roles, he led Target’s Brand marketing, Storewide and Seasonal campaigns, Agency management, and Marketing finance, production and technology. Shawn joined Target as Director, New Business Development in 2003 and was promoted to VP, Product Design & Development at Target Financial Services. He led the de novo start up of Target Bank, serving as the first President for that enterprise. He also led the development and launch of Target’s debit card product. Prior to Target, Shawn worked in various roles within finance, banking and consulting industries, beginning his career with KPMG after earning his bachelor’s degree in accounting from University of Wisconsin-Eau Claire. Shawn serves on the Boards of GWG Holdings Inc. and Avenues for Homeless Youth, both based in Minneapolis, MN.

Kevin L. Nieuwsma

Mr. Nieuwsma has over twenty years of executive experience with technology and manufacturing businesses including Radio Frequency Identification (RFID), Global Positioning System (GPS) and Geo Visual Analytics (GIS).  Kevin is a proven leader with a successful track record of developing and implementing new growth strategies, securing debt and equity capital, streamlining operations, increasing profitability and maximizing value for shareholders in start-up, growth and turnaround situations for multi-national public, private and private-equity backed companies. Kevin has been involved in bringing one of the best innovations to the pet care industry. Kevin and his team brought to market the highly successful global solution for finding your pet when lost. The implantable RFID “micro-chip”, is recommended by veterinarians and humane societies resulting in millions of lost pets being re-united with their owners around the world. Kevin is currently the President of Safe Retrieve an early stage GPS company in the process of bringing to market proprietary systems for animal training, tracking and containment. Mr. Nieuwsma is also an executive adviser and board member for several companies including Copa Animal Health, GuideK12, Platinum Group, Rhino Inc. (Innovative Outdoor Solutions) and Sojos. Kevin enjoys golfing, hunting, skiing, jogging, biking and spending time with his active family.

Braden Kroll
Co-Founder and Director

Mr. Kroll serves as president of KrollStar LLLP, a Minneapolis-based private investment fund. KrollStar actively invests in early stage, hi-tech companies with Minnesota ties. KrollStar’s diverse holdings include companies that treat enlarged prostates, improve broadband connectivity, and help improve prescription drug design. Braden also serves as president of a charitable foundation, is a graduate school expert panel member, and is involved with downtown Minneapolis real estate development. He has multiple issued and pending patents.

Mark Kroll
Co-Founder and Inventor

Dr. Kroll, the inventor of PetChatz®, holds more than 350 issued or pending patents and is the most prolific inventor of medical devices worldwide. He is co-author of 4 books: Implantable Cardioverter Defibrillator Therapy, Cardiac Bioelectric Therapy, Conducted Electrical Weapons, and Electrical Injuries as well as numerous papers. Dr. Kroll, has been named a Fellow of both the American College of Cardiology and the Heart Rhythm Society, and holds the positions of Adjunct Full Professor of Biomedical Engineering at California Polytechnic University-San Luis Obispo, California, and Adjunct Full Professor of Biomedical Engineering at the University of Minnesota. Dr. Kroll currently serves on the Board of Directors of several companies both public and private.