Anser Innovation – Makers of PetChatz® – Names Pet/CPG Sales and Marketing Veteran Craig Espelien Chief Experience Officer
MINNEAPOLIS – May 4, 2015 – Anser Innovation, developers of the PetChatz® Greet and Treat®
videophone for pet owners and their pets, has named pet product and overall CPG sales and marketing
veteran Craig Espelien its Chief Experience Officer (CXO).
Yes, there’s a market for video-chatting with your dog
In 2014, after raising nearly $2.5 million, Burnsville-based Anser Innovation brought the first version of PetChatz to market with a test launch. As a device on the cutting edge of contemporary obsessiveness, it allowed pet owners to remote video-chat with their furry family members and also dispense treats and emit scents from virtually anywhere with an Internet connection.
America’s Pets By the Numbers: How Much We Spend on Our Animal Friends
If you’ve ever walked down the pet aisle at a big supermarket you’ve gotten a sense of the scale of America’s pet industry. According to the American Pet Products Association (APPA), total pet industry expenditures reached $60.59 billion in 2015. That’s up from $58.04 billion in 2014. Let’s take a closer look at the economics of the pet industry and how much the average American spends on the family pet.